Marketing Generalist

The Marketing Generalist plays a key role in positioning Configura and its portfolio of products as industry leaders across our sales verticals. This role is responsible for planning and executing marketing communications that support product positioning, brand growth, and lead generation.

The Marketing Generalist ensures that all communications align with Configura’s brand, messaging and strategic direction while helping drive awareness, engagement and pipeline growth.

WHAT YOU WILL BE DOING 

• Plan and execute marketing communication initiatives across digital and physical channels.

• Collaborate with Content Writing Specialist to develop clear, value-driven communication including presentation decks, newsletters, blog posts, social media posts, campaigns and customer-facing materials.

• Ensure all marketing materials follow Configura’s brand and graphical profile

• Support digital campaigns, advertising and promotion to support current customers, product launches, trade shows, and other industry initiatives.

• Support planning and execution of select events and trade shows in collaboration with the Event Coordinator and broader Marketing and Sales team.

• Work cross functionally to ensure stakeholder alignment with clear and consistent communication.

WHO WE ARE LOOKING FOR 

• Driven marketing professional - you have 3+ years of results in B2B marketing.

• Bachelor's or master's degree in marketing, communications, or related field; and/or at least 3 years' work experience within marketing.

• Strong Swedish and English skills both written and oral.

• Excellent communication skills.

• Graphic Design knowledge and ability to follow graphical profiles.

• Experience with presentation tools, email marketing, and social media promotion for B2B.

• Experience with Inbound Marketing, Digital Marketing and/or Marketing Automation tools is advantageous.

• A high-level understanding of the industries we serve (Commercial Interiors, Material Handling and Kitchen & Bath) and how they operate is a plus but not a requirement to apply.

• Ability to travel domestically and internationally to trade shows and association events a few times a year.

• Proficient in MS Office (Excel, Word, PowerPoint), Canva, Adobe Illustrator, InDesign & Photoshop.

Personality traits

• Have an eye for details but the ability to understand the big picture.

• Flexible team player. Energetic and thrive in a fast-paced, agile team environment.

• Curious by nature and ability to understand complex solutions.

• Innovative and agile in nature, willingness to try new tools and techniques to meet goals.