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Global Head of Marketing

  • Hybrid
    • Grand Rapids, United States
    • Linköping, Sweden
    +1 more
  • Sales and Marketing

Job description

At Configura, we believe that well-designed spaces have a profound impact on individuals, organizations, and the planet. Our purpose is to help create spaces where people and businesses can thrive, perform, and grow. Our vision is to be the world's most intelligent platform for designing sustainable, efficient, and beautiful spaces. Together with our community, we push the boundaries of what's possible in space design. 

Configura is looking for a Global Head of Marketing to join our great team!
At Configura, the Global Head of Marketing plays a critical role in our ability to achieve ambitious growth goals within the North American, European and Japanese markets.  Equal parts strategy and execution, this position leads a global team of professionals focused on amplifying positive user stories and manufacturer value focused on the Commercial Interiors, Material Handling and Kitchen and Bath industries.

Configura’s vision is to be the world’s most intelligent platform for designing sustainable, efficient and beautiful spaces and in this position, YOU can help make that happen.  

WHO WE BELIEVE YOU ARE
We believe you are experienced in leading successful marketing campaigns, leveraging digital channels and driving measurable results. You empower and motivate others but supporting their curiosity and providing opportunities to flourish and learn new things. You create and communicate strategic ideas in a motivating and engaging way. You make the complex simple, value clear and use data to provide actionable insights.   

WHAT YOU WILL BE DOING

Leadership & Team Development  

  • Lead, coach, mentor, and grow a high-performing global marketing team.  

  • Serve as a primary spokesperson, internally and externally.  

  • Develop Configura's employer brand to attract and retain top marketing talent.  

 

Strategic Marketing & Brand Leadership  

  • Define and drive global marketing strategies, including comprehensive market segmentation, precise target audience definition and robust brand strategy development.  

  • Collaborate closely with the Product Strategy team to ensure alignment of market insights and brand messaging in product development and strategic initiatives.  

  • Ownership of the marketing and branding framework to ensure alignment for all external formal communication, including employee branding, product marketing’s, corporate marketing and lead generation activities.  

 

Customer Engagement & Brand Experience  

  • Establish and maintain a strong global brand identity, managing PR and corporate communications (internal & external).  

  • Develop a deep understanding of the customer journey and optimize engagement across all channels, leading the planning and execution of our major Configura customer events and support key industry events.  

 

Demand Generation & Digital Strategy  

  • Develop and execute comprehensive digital and multi-channel campaign strategies to drive traffic, engagement, and qualified leads.  

  • Build and manage effective lead generation and nurture campaigns, leveraging marketing automation and analyzing performance.  

 

Sales Enablement & Marketing Operations  

  • Develop and equip the sales team with effective marketing materials and training to achieve sales targets.  

  • Lead the production of well-written and well-considered content for all marketing channels including sales presentations, software demo videos, value proposition videos, industry cited articles, blog posts, newsletters, white papers and customer case studies.  

  • Oversee the marketing budget, CRM, website, and marketing automation platform (HubSpot) to ensure efficient operations and track ROI.  

Job requirements

WHO WE ARE LOOKING FOR

  • Experienced Marketing Leader, you have five plus years of experience leading a marketing team and preferably a background in international marketing efforts 

  • Savvy Collaborator, you are skilled at working across functions and unifying towards a common goal & direction 

  • Efficiency Focused, skilled and experienced in a variety of marketing automation platforms 

  • Expert Communicator, you know the importance of customizing your message and approach based on audience and are comfortable engaging with all levels through your customers organization  

  • Curious Learner, you question how and why things are done with a focus on continued innovation 

  • Creative Problem Solver, you love to white-board an issue and identify the best possible solution moving forward  

  • Flexible Team Player, you understand situations and priorities shift and do so to better serve your customers, colleagues and Configura  

As a member of the Configura family, you will be given the opportunity to grow and develop your skills in an innovative and high-tech environment surrounded by committed, talented and enthusiastic co-workers from all our offices.

We’re looking for a new team member located near Linköping, Sweden, or Grand Rapids, Michigan, where our offices are based. At Configura, we believe that being together in the office fuels innovation, knowledge sharing, spontaneous collaboration, and social connection, while also offering the flexibility to work remotely two days a week.

More information about the company:

Configura works with parametric configuration. We develop rules-based software to draw spaces in 2D and 3D for leading companies within the Commercial Interior, Material Handling and Kitchen and Bath industries. In the background, prices and configurations are automatically calculated. We are a global company with customers in 10 countries and users in more than 100. Configura is headquartered in Linköping (Sweden) with five wholly owned subsidiaries in Grand Rapids (Michigan, USA), Cincinnati (Ohio, USA), Kuala Lumpur (Malaysia), Berlin (Germany), and Japan (Tokyo). Our unique expertise places us at the forefront of Space Planning and Configuration solutions. With more than 270 professionals we are now ready to take on unique challenges anywhere in the world.

or

Hybrid
  • Grand Rapids, United States
  • Linköping, Sweden
+1 more
Sales and Marketing